ShopBack Portfolio

At ShopBack, as Content Marketing Manager, I managed the blog for the Malaysian market. That included writing and editing articles, managing freelance writers, planning the content calendar, understanding the data behind Google Analytics to improve the marketing objectives.

I would also use social media and paid marketing to promote the blog.

Sometimes I also crossed over and wrote for the Singapore blog.

Some examples of articles that I’ve written include:

This was republished by AsiaOne on their site.

Outside of my duties, I also spearheaded video content at ShopBack.

Here are the videos that I’ve filmed, edited, produced, and sometimes starred in while I was at ShopBack.

Reusable Straws

Geylang Serai


Shopping — The Smarter Way


Other Videos


Hari Raya DIY Decorations